JOYDEEP MOOKERJEE, SUBIR CHATTOPADHYAY. Measuring The Adoption of social media & Internet Technology for Retailing: An Analysis of Consumer Behaviour. Mathematical Statistician and Engineering Applications, [S. l.], v. 71, n. 4, p. 12430–12450, 2022. DOI: 10.17762/msea.v71i4.2261. Disponível em: https://philstat.org/index.php/MSEA/article/view/2261. Acesso em: 28 sep. 2025.