Need of Awareness among Indian Public Regarding their Consumer Rights

Abstract

Consumer rights are seen as fundamental human rights, and they are violated when they are not upheld. One of the most important contributing factors to the country's inadequate system for protecting consumer rights is customers' ignorance of and lack of awareness of their rights. Every economy in the world depends on consumers because without the strong demand they generate, the whole system would almost collapse. Any individual who spends money and utilizes economic products and services is considered a consumer. It suggests that all people in our world are referred to be consumers at some point in time. This research aims to ascertain the development of consumer rights and the degree of knowledge among the sample population of 150 respondents. We utilized both primary and secondary data. The degree of consumer rights knowledge and the presence of diverse dispute resolution tools will be signs of the consumer protection movement's effectiveness.