Technology Uptake and Socio-demographic Factors: An Empirical Analysis of Unstructured Retailers and Consumers in Kolkata, West Bengal

Abstract

This study investigates the influence of socio-demographic factors and occupational roles on technological knowledge, acceptance, and use among consumers and unstructured retailers in Kolkata, West Bengal, India. A sample of 141 participants was surveyed, and statistical analyses were employed to assess correlations and group differences. The findings revealed significant positive correlations between education level, income, experience with technology, and technological knowledge and acceptance. A significant negative correlation was found between age and technical expertise, but no significant correlation was detected between gender and technology acceptance. Occupational role significantly influenced technology usage, perceptions of automatic systems, Time spent learning new technology, and knowledge about credit/debit card payments. The study’s results underscore the need for tailored education and training programs targeting different demographic and occupational groups to enhance technical knowledge and acceptance. Despite its geographical focus on Kolkata, this research provides insights with broader implications for understanding the digital divide and fostering an inclusive technological landscape.