Consumer Technology Acceptance in the Digital Age: Investigating the Influence of Age and Education

Abstract

Understanding the factors influencing its acceptance is crucial as technology permeates various facets of life. This study investigates the role of education level and age in technology acceptance. Utilizing a dataset of 108 individuals, Factor Analysis was conducted on a set of variables related to "Knowledge about Technology" using Principal Component Analysis (PCA). This procedure yielded one significant component, then used in two separate correlation analyses with education level and age. The results indicated a positive correlation between technology acceptance and education level, while age was negatively correlated with technology acceptance. These findings underscore the importance of considering individual characteristics when promoting technology acceptance. The implications of these results for technology design, educational programs, and policy-making are discussed. Further research is encouraged to consider other demographic and individual factors that may impact technology acceptance.