Statistical Tests for UTAUT-2 Model: An Analysis of Their Suitability for Technology Adoption in Unstructured Retailers

Abstract

The present study offers an all-encompassing examination of statistical tests appropriate for the UTAUT-2 model, which is concerned with the acceptance and utilization of technology. The study concentrates explicitly on the adoption of technology in unstructured retail settings. The UTAUT-2 framework is a commonly employed model for comprehending the determinants that impact technology adoption in diverse settings. The model comprises four fundamental constructs: performance expectancy, effort expectancy, social influence, and facilitating conditions. This study examines the statistical tests that evaluate the correlations between technology adoption and constructs in unstructured retailers. We review the strengths and limitations of each test and guide how to select the appropriate test for specific research questions and data types. We also discuss the importance of considering the unique characteristics of unstructured retailers when applying statistical tests to UTAUT-2 data. This study article is an invaluable resource for academics and practitioners interested in applying the UTAUT-2 model to comprehend technology adoption in unstructured stores. This work adds to developing sound and reliable research in this crucial field by thoroughly evaluating statistical tests and their relevance to UTAUT-2 data.